Lifebuoy helps more children reach their 5th birthday. Internet general, internet microsites, online video, public. This film shows chamki talking to her mother from the future thanking her for. Lifebuoy way of life special mission report 2019 unilever. Help a child reach 5 hacr5 is an award winning campaign launched by. Owl documentary hd amazing film, harry potter birds earth documentaries. Lifebuoys help a child reach 5 campaign started in thesgora. Watch the reallife experiment involving sangrahi, a tobe mother. This touching experiment taught sangrahi how the simple habit of handwashing with soap, during. With bharti sangrahi dhumal, sanjay dhumal, eva pardesi.
Chamki is the third film from lifebuoys help a child reach 5 campaign. Change in online retail shopping habits of consumers amidst covid19. Lifebuoy help a child reach 5 sherry africa youtube. Help a child reach 5 was the binding creative idea of the campaign, and using the. I am proud to be a part of lifebuoys help a child reach 5 handwashing. It follows the awardwinning gondappa and the tree of life, which. Lifebuoy s programmes aim to increase awareness of the importance of handwashing with soap, as well as changing behaviours to make it a habit everywhere. The lifebuoy help a child reach 5 hacr5 campaign adopted the village of. The newest help a child reach 5 film chamki is a compelling story about the importance of hygiene in the neonatal period. Hul reveals new film for help a child reach 5, focuses on.
Shot by the famous feature film director anand gandhi, the film showcases the emotional journey of a pregnant mother and her aspirations for her child. To create mass awareness of our lifebuoy handwashing cause, and to. Lifebuoys latest short film chamki was unveiled at inox cr2 theatre. We hope to receive similar response to the lifebuoy film as we did. The lifebuoy help a child reach 5 campaign has given our consumers the. For the past 10 years, lifebuoy soap has tried to help prevent these deaths by teaching children. This case study describes how lifebuoy, the soap brand owned by unilever. A reallife experiment involving sangrahi, a tobe mother. Its a messenger that carries a very valuable message one that can save lives. The help a child reach 5 campaign started in thesgora, a village in. Chamki film the lifebuoy help a child reach 5 onground handwashing behaviour change programme was started in 20 in thesgora, a village in madhya pradesh that has one of the highest rates of child diarrhoea in india. Chamki will shine bright all praise hail to lifebuoys. It remains to be seen whether chamki can bring the awards for lifebuoy. Brand ambassador kajol devgn, with the girl who plays chamki in the new film.